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What Is SEO? Learn the Basics of Search Engine Optimization

But it’s still a great tool for finding keywords that people are searching for in Google. Generating around 53.3% of all website traffic, organic search has become a crucial part of online marketing. Organic traffic brings a high prospect of turning visitors into buyers or members of your business. High-quality backlinks help your SEO rankings, while poor-quality backlinks can hurt your site’s credibility. SEO plugins are great because they give you recommendations on what exactly you need to do to optimize the content for specific keywords.

what is seo

How SEO differs from SEM

what is seo

This is true despite the fact that some of the websites have a much higher Domain Rating (DR) than PageCloud. Unfortunately, some website building platforms and content management systems automatically create ugly-looking URLs that are hard to understand for both search engines and your site visitors. A quick Google search for your target keyword will help you quickly determine the type of content that is currently ranking. These could be blog posts, product reviews, forums, videos, and everything in between. The idea is that if you’re speaking from experience about a topic, you’re more likely to include certain phrases in your content.

what is seo

Keep up with marketing trends

what is seo

But the real value is tracking your impressions and clicks over time. If they’re moving on’ up, it’s clear that these SEO best practices are working. Your first step is to benchmark your site’s current loading speed. That way, you know where you’re at before you start making changes. UX can indirectly help with SEO because people are more likely to share and link to user-friendly site. UX can directly help with SEO because Google knows when people start “Pogo sticking” after landing on your site from the search results.

  • We prioritize deep partnerships with our clients so that we can deliver the results they need, faster.
  • We studied almost one billion web pages and found a clear correlation between referring domains (links from unique websites) and organic search traffic.
  • You should create content that’s useful, engaging and informative (or entertaining).
  • If you want to improve your search engine rankings in 2025, you need to get backlinks.
  • If you want an SEO agency like ours to take a look at your current SEO situation, don’t hesitate to contact us!

These work so well that I try to include at least one chart in every post. In fact, here are 4 types of visual content that are super easy to pull off. BHS Links That’s why I invest a lot of my marketing budget into content design. And this Search Intent optimization helped my post crack the first page of Google within a month.

Here are some real examples of SEO done right from actual businesses. Very good blog it is, i can’t tell that how beneficial it will be for me. I got everything regarding SEO services after reading this blog.

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