Strategically placing keywords helps search engines understand the topic of your content and improves its visibility. High-quality content also attracts more backlinks than less helpful content. Backlinks are essential for building authority with search engines. When other trusted sites link to your content, it tells search engines that your site is reliable.
Actionable Steps to Improve Your Google Rankings
Therefore, we consider SEO titles, meta descriptions, and structured data part of on-page SEO. Implement schema markup to SEO Anomaly provide search engines with additional context about your content, such as product details, reviews, ratings, and event information. Compelling and descriptive page titles accurately reflect the content of each page.
- To ensure your site pages rank for the proper intent, be sure to include the focus keyword for each page in the title.
- In this post, you’re going to learn exactly how to create and implement an effective SEO strategy, step by step.
- While search engines can be picky about what off-page SEO strategies they like, on-page SEO services are encouraged by Google.
- Like it sounds, “duplicate content” refers to content that is shared between domains or between multiple pages of a single domain.
If your category pages aren’t arranged logically, it’s more difficult for shoppers to find what they’re looking for, leading to increased user frustration and high exit rates. If you’re using an ecommerce builder like Shopify, you’ll be able to easily tweak these titles from your dashboard or website editor. This URL is effective because it features a keyword that shoppers might be looking for (“blue crop top”) and clearly describes what product is sold on the page.
Do Basic Keyword Research
Image alt text helps search engines understand and index images properly. It’s also imperative for users with screen readers because it improves the image’s readability. On-page SEO focuses on optimizing factors directly on your website. Those factors, such as H1-H6 header tags, title tags, meta descriptions, image alt text, etc., are easier to control and maintain.
Target Brand New Keywords
Internal links help users navigate between the different pages on your site and they’re great for SEO. Just like a human visitor, search engines will click on links to visit different pages on your site. You can use hyperlinks to send users to your Contact Page, your online store or to any other place.
Thus, focus on so-called “money” pages, which sell your goods or services. Ideally, they should have high business value and be attractive to your target audience. Finally, many content creators underestimate the power of Google Search Console.